We do
Business Process Automation
the right way

It only took us 15 years from doing it wrong to getting it right

Hary Selman presenting on Camunda Day Amsterdam 2023

"If you can't describe what you are doing as a process, you don't know what you're doing."

— W. EDWARDS DEMING

15 Years of Learning

UX, Cost & Compliance

These are the 3 universal drivers for Business Process Automation

  • Improve user experience

  • Reduce operational costs

  • Compliance with regulations (e.g. GDPR) and internal policies 

These 3 universal drivers joined by clear OKRs give guidance for modeling the optimal process before automation. The outcome of automation should lead to measurable improvement in all 3 areas.

3 Levels of Modelling

Good process models are easy to understand for non-experts and fit on an A4 paper when printed. Every process bigger than an A4 needs to be chopped up into smaller pieces across 3 levels of modeling

  • Strategic process models

  • Tactical process models

  • Operational process models


Camunda for Automation

BPMN 2.0 is the market standard ​for process modeling. Business users can use it to visually design their process. BPMN 2.0 also has a "dark side". It generates XML in the background based on the visual process model, in short, that means: We can automate it!

Camunda is proven to be the best platform that supports the full life-cycle of BPMN 2.0 process automation with an open & scalable architecture.

We learned a lot more in 15 years
Curious what?

Working with the best partners

Our Services

Business Process Automation

We can support everything from process modeling in BPMN 2.0 to automating processes using Camunda and integrating with local systems as well as external 3rd parties. We are also very experienced in setting up portals for human task management or integrating with native task management systems.

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SAFe - Value Stream Analysis

Based on the Scaled Agile Framework SAFe we support you in modeling your Value Streams (strategic processes). Most companies struggle to define how they deliver the product to a customer in a simple way. Mostly this has been due to the organic growth of departments and silo's over time.

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Training & Architecture Review

We learned a lot in 15 years. We provide training in the best practices of process modeling as well as do architecture reviews to better scale your business process automation capability. Where needed we temporarily embed into your scrum teams to support them in getting started with Camunda or getting more experienced.

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“Customer collaboration over contract negotiation”

This one of the core values in the Agile Manifesto which we take to heart. Although we do work like most consultants based on hours we prefer to align on the business outcomes we as well as our customers want to achieve.

This results in shared risk, investments & shared benefit. In short: our interests are aligned.